The Scruta blog
Straight-talking guides on vetting creators and spending your marketing budget wisely.
What is a good engagement rate? (2026 benchmarks by platform)
What counts as a good engagement rate in 2026, by platform and follower size, plus how to calculate it and spot inflated numbers.
Read more →How to vet an influencer before you pay them (5-step checklist)
A repeatable 5-step checklist to decide whether a creator is worth paying, worth free-seeding, or worth skipping, before you spend a cent.
Read more →How to spot fake followers before you pay a creator
The red flags that reveal bought followers and fake engagement, plus a 60-second check that protects your budget before you pay.
Read more →How much should you pay a micro-influencer? (2026 rates)
Real 2026 rate ranges by platform and follower tier, the factors that actually move the price, and how to sanity-check a quote before you pay.
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